Sporting star of the future to be honoured by Leicester City at awards

Submitted by lmsa on Tue, 11/19/2019 - 09:34

The upcoming Leicester Mercury Sports Awards is renowned for not only celebrating the sporting stars of now, but also those who look set to make a big impact in the future.

This year is no different and the ‘Young Sportsman of the Year’ award has received the backing of Premier League side Leicester City Football Club. The award recognises a sporting star between the ages of 13-18 who is hugely talented and looks set to be the next big thing in their discipline.

As is often the case in professional football it’s been a turbulent year for Leicester City but with a new manager at the helm in the form of Brendan Rodgers, things are starting to look up on the pitch.

Keen to support the regional sporting community in any way they can, the team’s Chief Executive Susan Whelan explained the reason behind their sponsorship.

She said: We have been proud sponsors of the ‘Young Sportsman of the Year’ award for many years now. As a club committed to the development of young talent in the region and creating pathways to reach sport’s elite levels, it has always been a good fit for some of our values.”

Having won the Premier League title in surprising circumstances in 2016, the foxes know what it takes to succeed at the top level as Susan explained.

“To succeed you need commitment, courage and integrity – all of which take on many forms, but ultimately they all come down to character,” she said.

“The commitment to apply yourself properly, push yourself and be able to look in the mirror knowing you gave everything. The courage to challenge yourself and those around you to go further, daring for strive for greatness. And the integrity, in all instances, to do the right thing, even when no one is looking.”

On the pitch, the likes of Jamie Vardy, James Maddison and Kasper Schmeichel continue to excel and Susan discussed how breaking into the top six is part of the club’s ongoing plans.

“The club continues to move purposefully forward from a position of stability and strength, aiming to challenge the established order in the Premier League and bring regular European football back to Leicester,” she said.

“Consolidating and strengthening our position as a community leader in Leicestershire and providing an engaging experience for a growing domestic fanbase is always a priority, allied to the growth of our audiences in key territories around the world.” 

This year the Leicester Mercury Sports Awards will return on Thursday 16 January 2020 at Leicester Tigers’ Welford Road Stadium. Here awards in 14 different categories will be handed out with people of all age and ability acknowledged.

For more information on the awards get in touch with Megan Whittaker at event organisers Champions (UK) plc. Call 08453 31 30 31 or email